This is the question of the day. Being found on the search engines is tantamount to a successful website, and since Google is the overwhelming king of search engines, you want to be in their best stead. Having a website isn't enough. You have to be found.
Your free Business Profile on Google My Business helps you reach and engage with local customers across Google Search and Maps.
Did I mention it's FREE?
If you have a Google account... anything from a gmail account to a YouTube account, you have a Google account. Or if you want to keep your business separate from your personal Gmail, just set up a new Google account. Head over to www.google.com/business and get your business profile started. It will ask you questions about your services, phone numbers, business hours, even upload a photo or two. Get your logo on there.
Here's a few handy how-to links to help the process along..